Mooloo is a company created in response to the unethical business practices in the chocolate market. In an age of hyper-consumerism, supporting ethical business practices is very difficult. Most companies that produce the chocolate we eat today exploit underpaid workers to grow and harvest cacao, allowing these companies to sell chocolate products at low costs. Inspired by this dilemma, I sought to create Mooloo, a chocolate brand that prioritizes workers over profits. This project gave me the creative freedom to create a new brand from scratch and learn how to design for a brand based on its core values.
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As a part of a semester-long group project, my team and I rebranded the Louisiana Wildlife Federation, an organization in Baton Rouge that is fighting to preserve Louisiana's vast wildlife. After an initial meeting with the LWF team, our group had a set of goals the team wanted us to accomplish with the rebrand. Throughout the semester, we worked with a mentor to create a set of deliverables for the rebrand. After all elements were ready, we presented the rebrand to our clients and LSU colleagues.